Musika wepasi rose wemabhodhoro emafuta anokosha egirazi uri kusangana nenguva yekuchinja kukuru: Kugara kwenguva refu uye premiumization zviri kuchinja mamiriro eindasitiri.

Pfupiso yeMusika: Chikamu cheKukura kwe "Green" chine Kuwedzera Kwakasimba

Sekureva kwemushumo weindasitiri wechangobva kubuda, musika wepasi rose wemabhodhoro ezvizoro nezvinonhuwira (nemabhodhoro emafuta akakosha sechikamu chakakosha) uri kuramba uchikura zvakadzikama. Data iri rinoratidza kuti saizi yemusika inotarisirwa kukura kubva pamadhora ekuAmerica mabhiriyoni 4.011 muna 2025 kusvika pamadhora ekuAmerica mabhiriyoni 5.35 muna 2031, nekukura kwegore negore kwe4.92%. Tichinyanya kutarisa chikamu chemidziyo yemafuta akakosha, kukosha kwemusika kunosvika mabhiriyoni 17.8 emadhora ekuAmerica muna 2026 uye kunotarisirwa kusvika mabhiriyoni 26.3 emadhora ekuAmerica muna 2035, zvichiratidza kusimba kwakasimba kwekukura.

Munguva iyi yekukura, girazi rerima (kunyanya amber ne cobalt blue) rave sarudzo inosarudzwa yekudzivirira zvinhu zvinoshanda zvemafuta akakosha nekuda kwehunhu hwaro hwakanaka hwekudzivirira UV, uye kudiwa kwaro kwakaramba kuchikwira.

Maonero eVagadziri: Kubatana kweTekinoroji uye Kuchinja Kunogara Kuchienderera Mberi

Kune vagadziri vemabhodhoro egirazi, musika wekunze uripo parizvino hausisiri makwikwi ekugadzira zvinhu; panzvimbo pezvo, wava makwikwi maviri e "chitarisiko" uye "zviri mukati".

Chekutanga, kugadzirisa zvinhu nenzira yepamusoro kwave kuri kuwedzera purofiti. Vatengi vekunze kwenyika vane zvinodiwa zvakanyanya zvekusiyana kwemaumbirwo emabhodhoro. Kukwikwidzana kwemaumbirwo echinyakare kwadzikira. Kuti vabatsire mabrandi kuoneka pamapuratifomu ekuona akadai seInstagram neTikTok, vagadziri vanga vachiwedzera kushandisa kwavo kugadzira maumbirwo akanyatsogadzirwa, kugadzira sandblasting, kupenda, kugadzira embossing, uye kudhinda kwedhijitari nedzimwe nzira dzekushongedza. Semuenzaniso, chimiro chebhodhoro che "Madison HIGH FORM" chakatangwa neFrench Pochet Group, pamwe nebhodhoro re "XUXA" compact perfume rakagadzirwa nePGP Glass, zvese zvinoratidza kutsvaga kwemusika kwerunako rwekugadzira.

Chechipiri, hunyanzvi hwetekinoroji hunotarisa pakushanda uye kuchengetedzwa kwezvakatipoteredza. Kunze kwekunaka, kuchengetedza zviri mukati pachazvo kwave chinhu chikuru chekutsvagisa kwetekinoroji. Semuenzaniso, tekinoroji yekusefa ye "Lumi Coat" UV yakatangwa pamwe chete neStoelzle Group neNexdot muna 2024 inogona kuwedzera kuchengetedzwa kwemafuta akakosha kubva mukukuvadzwa nechiedza uku ichichengetedza kujeka kwegirazi. Panguva imwe chete, mukupindura mitemo yakaoma yezvakatipoteredza munzvimbo dzakadai seEurope, vagadziri vakuru vari kukurudzira zvakanyanya kushandiswa kwegirazi rakareruka uye magirazi anodzokororwa zvakanyanya kuderedza tsoka dzekabhoni uye mari yekufambisa.

Maonero eMutengesi/Kutumira Zvinhu Kunze Kwenyika: Matambudziko eKuchinja kweChannel uye Kutengesa Zvinhu

Kubva pamaonero evatengesi, zviratidzo zvinotumirwa nemusika zvinosanganisira mikana pamwe nenyevero.

Kudzikiswa kwemusika uye kupatsanurwa kwezvikamu. Sezvo kusanganisa mafuta anokosha nemaoko ako kuri kufarirwa pakati pevechidiki muEurope nemuUnited States, mhando dzakawanda dzemabhizinesi madiki dzakabuda mumusika. Izvi zvinoreva kuti kune vatengesi, chimiro cheodha chiri kuchinja - kune akawanda maodha madiki, anotumirwa kakawanda. Nekuda kwemusika wakapatsanurwa zvakanyanya uye kushaikwa kwemitemo yakabatana yekurongedza, vatengesi vanofanirwa kuve nehunyanzvi hwakasimba hwekutarisira zvinhu uye kugona kugadzira zvinhu zvakasiyana-siyana kuti vasangane nezvinodiwa zvakasiyana-siyana zvevatengi vakasiyana-siyana zvemhando dzakasiyana dzakadai semabhodhoro edropper, mabhodhoro ebhora, uye mabhodhoro espray.

Maonero eMutengesi: Kukanganiswa kweSarudzo

Kune vanotenga zvigadzirwa zvekunze kwenyika (zvakaita sezvigadzirwa zve aromatherapy kana zvigadzirwa zvekuchengetedza ganda zvechisikigo), sarudzo dziri kuitwa pari zvino dziri kuramba dzichiwedzera kuoma.

Kubva pa "mutengo wekutanga" kusvika pa "kuzivikanwa kwemutengo". Vatengi havachatarisi mitengo chete, asi vanonyanya kutarisisa nyaya yekuchengetedza mabhodhoro. Ongororo inoratidza kuti 64% yemabhurugwa akachinja kushandisa mabhodhoro egirazi asingakuvadzi nharaunda, uye 58% yevatengi vanoona kurongedza kunochengetedza nharaunda sechinhu chinoita kuti vaone kuvimbika kwebhurugwa. Nokudaro, vatengi vanowanzo sarudza vatengesi vemabhodhoro egirazi vanogona kupa zvitupa zvekudzokorodza uye kugadzira vachishandisa simba regirini, kuitira kuti vagadzire migero yavo yemhando.

Kupatsanurwa kwemabasa kunosarudza kusarudzwa kwepakeji. Zvigadzirwa zvakasiyana zvemafuta anokosha zvine zvinodiwa zvakasiyana zvachose zvemidziyo. Vatengi ikozvino vanosarudza mabhodhoro edropper zvichienderana nekusimba kwemafuta anokosha (akadai sesandalwood, iyo iri mafuta akakora), mabhodhoro espray zvichienderana nemamiriro ekushandiswa (akadai sespreys yekubatsira pakurara), uye mabhodhoro erollerball zvichienderana nezvinodiwa zvekutakura. Pamusoro pezvo, kuGen Z neMillennials (sezvakaratidzwa muongororo, 56% ne48% vanoteerera chitarisiko chavo uye vanowanzo tenga zvigadzirwa zverunako), hunhu hwe "social currency" hwekurongedza hwakakosha. Kana bhodhoro rine mwero wekuonekwa kwekutarisa kunova chiratidzo chikuru pane runyorwa rwekutenga.

Maonero eMusika weDunhu
Dunhu reAsia-Pacific (kunyanya China): Kunyangwe iri kutarisana nematambudziko emitengo, inoramba iri nzvimbo huru yekugadzira zvinhu pasi rose. Panguva iyi, sezvo nyika dzakadai seIndia neJapan dzichiona 消费升级, kudiwa kwekutenga zvinhu mukati medunhu iri kuri kuwedzerawo nekukurumidza, kuchiva musika wevatengi uri kukura nekukurumidza, nekukura kwegore negore kuri kutungamira pasi rose.
North America: Senzvimbo yepasi rose yezvigadzirwa zvepamusoro-soro, United States ine kudiwa kukuru kwemagirazi akasiyana-siyana uye anogona kudzokororwa zvakanyanya. Muna Chikunguru 2025, Unilever yakavamba rabhoritari yezvinonhuwira muConnecticut, iyo yakakurudzira zvakananga kudiwa kwezvinhu zvekurongedza zvegirazi zvepamusoro-soro munzvimbo dzakapoteredza.
Europe: Zvichitungamirirwa nemitemo, iyi ndiyo nzvimbo yekuyedza kurongedza zvinhu zvinogara kwenguva refu. Germany neFrance hadzina vatengi vakawanda chete vezvinhu zveumbozha, asiwo dzine masisitimu akaomarara ekudzokorodza zvinhu anomanikidza vatengi kutenga mabhodhoro egirazi anoenderana nezvinodiwa zvekugadzirwa kwezvakatipoteredza.

Maonero Eramangwana
Tichitarisa mberi kunguva kubva muna 2026 kusvika 2030, musika wepasi rose wemabhodhoro emafuta anokosha egirazi hauchazove indasitiri iri nyore yekugadzira; panzvimbo pezvo, uchava indasitiri yakaoma inobatanidza sainzi yezvinhu, dhizaini yerunako, uye pfungwa dzinogara kwenguva refu. Kune vagadziri vekuChina, hurongwa huri nyore hwemutengo wakaderera hahuchazove hunogari kwenguva refu; kune vatengi vekunze, kugadzikana kwecheni yekugovera uye hunhu hwegirini zvichave zvinhu zvakakosha kupfuura mutengo. Muhondo iyi itsva inotsanangurwa nekugara kwenguva refu uye digitalization, cheni yeindasitiri yekubatana chete ndiyo inogona kukunda.